Customer success stories are a powerful tool for building your brand, creating sales opportunities, and building relationships with new and existing customers. They can prove that your product or service is worth the investment, alleviate potential buyers’ concerns about spending money on you and even help you uncover new revenue opportunities.

Customer success stories have been around since before social media was even invented, but they’re still incredibly valuable today — especially when used strategically in tandem with other marketing tactics such as blogging, email marketing, and social media outreach. Let’s take a closer look at why customer success stories matter so much in today’s business environment.

Drive new sales

Customer success stories can be used to drive new sales. A positive customer experience is always helpful in generating more customers, and if you have a lot of positive customer experiences, it makes sense that your marketing team would use …