• The Importance of Customer Success Stories

    Business

    Customer success stories are a powerful tool for building your brand, creating sales opportunities, and building relationships with new and existing customers. They can prove that your product or service is worth the investment, alleviate potential buyers’ concerns about spending money on you and even help you uncover new revenue opportunities.

    Customer success stories have been around since before social media was even invented, but they’re still incredibly valuable today — especially when used strategically in tandem with other marketing tactics such as blogging, email marketing, and social media outreach. Let’s take a closer look at why customer success stories matter so much in today’s business environment.

    Drive new sales

    Customer success stories can be used to drive new sales. A positive customer experience is always helpful in generating more customers, and if you have a lot of positive customer experiences, it makes sense that your marketing team would use …

  • Customer Lifetime Value: An Easy Guide For Beginners

    Business

    Customer lifetime value (CLV) is an important metric for any business owner to understand the performance of their marketing campaigns and business in general. By understanding this important metric, you will be able to improve marketing campaigns, prioritize digital marketing investments and increase sales by producing better content for your customers.

    What does customer lifetime value mean?

    Customer lifetime value (CLV) is the total profit generated by a customer during their time with your company. It’s similar in concept to revenue, but instead of focusing on how much money you bring in, CLV looks at how much value they bring in. In other words:

    • Customer Lifetime Value = Total Profit Generated by a Customer during the period of their lifetime
    • Total Profit Generated by a Customer = The total amount of money spent by them throughout their relationship with your business

    How to calculate CLV for your business?

    First, …

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